Today's post will be pretty quick. The app has been on the App Store for a little less than a week and it is not getting the kind of success that I would have hoped. But I have learned a ton about the App Store, about my app, and about business in general. Here are some highlights of what I have learned:
1. Appearance is everything!
I've asked for feedback from many sources on my app. Without fail, the reviewers have noted that my UI and icon could use work. I am partial to the style of icon and UI that I chose to use, so I apparently had blinders on. No one else, besides my lovely wife, liked the graphic design of my app. I was humbled, but glad that people gave me this feedback. I'll look forward to more feedback that is brutally honest as I continue in the app store. I'm going to be redesigning my app and hopefully it will look somewhere in between professional (which I am not when it comes to graphics) and amateur. Here is a sample of a possible new icon:
It was obvious that keywords are important for apps on the App Store. My keywords were fairly obvious, or so I though. I'd but "score keeper" and "score" in the keywords. But I missed some nuances that could have helped my app launch more successfully. Things like "score keeper" return almost 100 results. "Score keeping" returns far less results and may be more effective. I'm going to revisit the keywords of my app and I'll let you know if that affects sales.
3. People are old and devices are small
As a developer, I always try to maximize my available real estate. I use the highest resolution settings my monitor will allow and use pretty tiny font generally. But iPhones don't have much real estate. And what real estate they do have CAN NOT be overcrowded or you will get complaints from users. People don't like clutter. They like iPhones because of the clean lines, no mess design. They expect the same from their apps. I assumed a certain amount of iPhone literacy with my design of my app, and it got lost a little bit. Rule of thumb is, if you can decide for the user, do it. If you can make something simpler, it's worth the time it takes to make it happen. Keep it simple.
4. Don't get too discouraged
I kept telling myself that I was not going to blow all my fortunes as soon as I earned my first paycheck from Apple. I had to prepare myself not to get too high off the awesome results. Well, the same is true on the other side of the spectrum. Low sales the first day was not the end of the world. My best days were actually yesterday and today. An even keel is always the attitude that you should have with the App Store. Keep at it.
Well, those are just a couple of the things I learned the past week with my app. I'll keep you posted going forward as I prepare and update my app for the first time. Until then, reach for the clouds!